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A growing South Indian brand
Founded in 2025 and operating across Andhra Pradesh and Karnataka, supported by 22 team members and more than 5,000 customer orders delivered.
Become a franchise
Build the nextVastra Valli with us.
Partner with a growing South Indian boutique brand built around personalised ethnic wear, skilled craftsmanship, structured operations and dependable customer service. We are inviting entrepreneurs and existing boutique owners to build new branches or convert eligible boutiques across selected South Indian markets.
- ₹50,000
- Current promotional franchise fee
- ₹1,00,000
- Refundable security deposit
- 5 years
- Franchise term
- South India
- Expansion focus
Franchise introduction
A complete boutique model, not just a brand licence.
A Vastra Valli franchise is designed as a complete custom ethnic-wear boutique — not simply a shop using the brand name.
The model brings consultation, measurements, custom stitching, craftsmanship, trials, quality inspection and delivery together through one coordinated operating system.
Approved franchise partners receive guidance in store planning, recruitment, training, technology, standard procedures, branding and launch marketing.
One Brand. One Standard. Every Branch.
Our goal is to expand widely across South India while maintaining consistent customer experience, quality and brand standards at every branch.
Why partner with Vastra Valli
What you are actually building.
A Vastra Valli franchise is more than signage and a commercial agreement. It is a structured boutique business supported by training, technology, operating systems and brand guidance.
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An order-led boutique model
The business is built around confirmed customer orders rather than large ready-made inventories. Customers visit with their fabric, measurements, occasion details and design preferences.
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Multiple service categories
Approved branches may offer blouse stitching, bridal wear, lehengas and half sarees, frocks and Anarkalis, kurtis, kids’ wear, Aari handwork, computer embroidery, fast-track stitching and alterations on Vastra Valli orders.
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Structured operations
Every branch follows documented processes for consultation, measurements, order booking, production, trials, quality inspection, delivery, communication and reporting.
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Technology-enabled management
The Vastra Valli system supports customer profiles, order booking, production tracking, billing, payments, attendance and operational reporting.
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Recruitment and training support
Role definitions, candidate-evaluation guidance and structured training support for relevant store and production roles.
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Brand and marketing support
Approved brand assets, launch campaigns, social-media templates, photography direction and local marketing guidance. Marketing support does not guarantee sales, customer volume or revenue.
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Ongoing operational guidance
Periodic training support, quality monitoring, operational reviews and performance discussions.
Business model overview
How a Vastra Valli boutique works.
Production begins after the customer’s garment, measurements, design, price and delivery requirements are confirmed. Every order runs through the approved Vastra Valli production process on the same system our own branches use.
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Order-led, not stock-led
Production begins after the order is confirmed, which reduces dependence on large quantities of ready-made inventory.
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Customer measurement profiles
Measurements and fit-related notes are recorded to support future orders, and reviewed and updated whenever necessary.
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Multiple craftsmanship services
Several garment and design services are handled through one coordinated order process.
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Repeat customer potential
Weddings, festivals, family functions, school events and traditional occasions may generate repeat business. No repeat-purchase rate, sales level or customer volume is guaranteed.
The franchise fee and security deposit do not represent the total investment required to open and operate a Vastra Valli boutique. Property, setup, equipment, staffing, working capital, royalty and other expenses are additional.
Franchise support
What comes with the partnership.
Brand licence and territory
The approved right to operate under the Vastra Valli name within the territory stated in the franchise agreement.
Protected territory
A protected territory based on city, location, customer catchment, existing coverage and market potential. Final boundaries are documented in the agreement.
Store planning and design
Approved layouts, signage, branding standards and material specifications.
Setup support
Choose Vastra Valli-assisted setup through a separate quotation, or use an approved independent contractor.
Recruitment support
Role definitions, candidate-evaluation guidance and interview support. This does not guarantee successful placement of every employee.
Training
Training for the operating leader, store manager, customer consultants, measurement staff, cutting master, tailors, Aari artisans, embroidery operators, quality inspectors and customer-care staff.
Technology
Setup and access to approved order, production, billing, attendance and reporting systems.
Standard operating procedures
Documented procedures for customer intake, measurements, production, trials, quality inspection, delivery, reporting and escalation.
Launch marketing
Approved launch campaign, social-media templates, brand assets and local marketing guidance.
Ongoing review
Periodic operational reviews, training support, quality monitoring and performance discussions.
Partner responsibilities
What we will expect from you.
A Vastra Valli franchise requires active ownership, disciplined operations and respect for the brand’s standards.
- 1 Remain actively involved, or appoint an approved full-time operating leader
- 2 Fund the fee, deposit, setup and working capital
- 3 Use an approved property and store design
- 4 Recruit employees according to the approved role structure
- 5 Ensure required staff complete training
- 6 Use approved production, billing and reporting systems
- 7 Follow Vastra Valli pricing and service policies
- 8 Maintain approved branding, uniforms and presentation
- 9 Protect customer garments, measurements and personal information
- 10 Follow reporting, audit and quality requirements
- 11 Report problems early
- 12 Avoid unauthorised discounts, services or brand modifications
Preferred location and store requirements
What the right property looks like.
Frontage and approach matter as much as raw area. The store should support consultation, fitting rooms, storage, billing, staff workspace and the approved production model.
- Carpet area
- 700 – 1,500 sq. ft. preferred Should support consultation, fitting rooms, storage, billing, staff workspace and the approved production model
- Floor
- Ground or accessible first floor Lift access strongly preferred for first-floor properties
- Frontage
- Approximately 15 ft. or more Preferred, not mandatory
- Catchment
- Residential and family-oriented Saree and textile-shopping streets, jewellery markets, wedding-shopping areas, function-hall clusters and established neighbourhood shopping streets
- Parking and access
- Two-wheeler at minimum Practical stopping access preferred; four-wheeler access is an advantage
- Power
- Load for machines and equipment Must support approved machines, embroidery equipment, ironing and lighting
- Water and drainage
- Required For finishing, steam pressing, cleaning and daily store operations
- Lease
- Stable long-term lease With clear renewal and escalation conditions
Meeting these guidelines does not automatically guarantee property or franchise approval. We will review any property you propose, including ones outside these ranges.
Franchise process
From enquiry to opening.
Twelve steps from your first enquiry to opening day. Each one is reviewed before the next begins, and no branch opens without final written approval.
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01 Step 1
Submit an enquiry
Share your preferred city, background, business status and contact details.
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02 Step 2
Initial discussion
We discuss your goals, involvement, location and expected timeline.
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03 Step 3
Partner profile review
We assess your background, operating readiness and ability to maintain brand standards.
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04 Step 4
Territory and market review
The city, proposed location, catchment and territory availability are reviewed.
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05 Step 5
Property or boutique review
A new property is assessed for suitability, or an existing boutique is audited for conversion.
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06 Step 6
Commercial discussion
Franchise fee, GST, security deposit, royalty, territory, setup options, estimated project costs and agreement terms.
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07 Step 7
Approval and agreement
The five-year franchise agreement is signed, and the approved territory and responsibilities are confirmed.
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08 Step 8
Setup or conversion
You select Vastra Valli-assisted setup, partner-managed setup, or existing boutique conversion.
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09 Step 9
Recruitment and training
The required employees are recruited, evaluated and trained.
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10 Step 10
Technology and SOP setup
Order, production, billing, attendance and reporting systems are configured.
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11 Step 11
Final readiness audit
The store is checked for branding, setup, staffing, training, systems and operating readiness.
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12 Step 12
Store opening
The boutique begins operations after final written approval.
Frequently asked questions
Before you apply.
The questions we are asked most often by prospective partners, including fees, deposits, territory and boutique conversion.
For a limited period, the Vastra Valli franchise fee is fixed at ₹50,000 plus applicable GST. The standard franchise fee is ₹1,00,000 plus GST.
No. The franchise fee is non-refundable.
Yes. A refundable security deposit of ₹1,00,000 is required. It is refundable after completion of the five-year term, subject to the agreement conditions and any applicable deductions.
No. Property, setup, equipment, staffing, working capital, royalty and other expenses are additional to the franchise fee and security deposit.
Five years, subject to the terms, renewal requirements and obligations in the agreement.
Yes. Royalty terms are discussed privately and documented in the agreement.
Approved partners receive a protected territory based on city, location, customer catchment and market potential. Final boundaries and conditions are documented in the agreement.
Yes. Existing boutiques may be converted, subject to property review, brand upgrades, training, technology implementation and approval.
You may choose Vastra Valli-assisted setup through a separate quotation, or complete the setup independently according to our approved guidelines.
Yes. Drawings, materials and specifications must receive approval before execution, and the completed store must pass a final inspection before opening.
No. Active ownership, or an approved full-time operating leader, is required.
No. Results depend on the market, the location, execution and partner involvement.
Franchise enquiry
Start the conversation.
Tell us where you want to open and a little about your background. Our team reviews the information and contacts suitable applicants using the details provided.
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Your enquiry is already typed out — press Send in WhatsApp and our franchise team will reply in that chat.